Adidas adizero Sub2, Concept & Ad Layout.
The Adidas adizero Sub2, the lightest marathon shoe ever (weighing just 157g per shoe), made its debut as a special edition at the Berlin Marathon 2017. The idea was to emphasize the lightweight nature of the shoe by allowing people to compare it to something tangible in a surprising way.
The ad was placed in the Berlin Marathon magazine, which was included with the Berliner Morgenpost newspaper one day after the marathon.
The Adidas adizero Sub2, the lightest marathon shoe ever (weighing just 157g per shoe), made its debut as a special edition at the Berlin Marathon 2017. The idea was to emphasize the lightweight nature of the shoe by allowing people to compare it to something tangible in a surprising way.
The ad was placed in the Berlin Marathon magazine, which was included with the Berliner Morgenpost newspaper one day after the marathon.
Agency
Heimat Active
Client
adidas
Responsibilities
Concept Development
Ad Layout Design
Print Advertising
Heimat Active
Client
adidas
Responsibilities
Concept Development
Ad Layout Design
Print Advertising
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