The adidas adizero Sub2 the lightest marathon shoe ever (one shoe 157g), made its debut as a special edition at the Berlin Marathon 2017. The idea was to emphasize the lightweight of the shoe by giving people the possibility to compare it to something tangible in a surprising way.

The ad was placed in the Berlin Marathon magazine that came with the newspaper Berliner Morgenpost one day after the marathon.

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© Gaba Guzik 2024. Art Direction | Graphic Design | lllustration.
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Based in Berlin