The adidas adizero Sub2 the lightest marathon shoe ever (one shoe 157g), made its debut as a special edition at the Berlin Marathon 2017. The idea was to emphasize the lightweight of the shoe by giving people the possibility to compare it to something tangible in a surprising way.

In this project, I did the layout of a print advert with the message "Lighter than this newspaper". The ad was placed in the Berlin Marathon magazine that came with the newspaper Berliner Morgenpost one day after the marathon.

Heimat Active


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© Gaba Guzik 2023. Art Direction | Graphic Design | lllustration.
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Based in Berlin