Reebok and Reebok Classic at Bread & Butter, Event Branding.
Bread & Butter was a Berlin-based fashion fair organized by Zalando at Arena Berlin. Reebok had stands at two editions of this event, and I was responsible for all the event branding materials. These editions took place in 2016 and 2017.
2017: The Reebok stand was designed as an open fitness studio with the brand's logo prominently displayed. It included mirrors, graffiti, fitness cabins, and urban elements. Activations featured Teledisco, tattooing, a GIF machine with a boxing ring, and hair and makeup stations., and more.
2016: The Reebok Classic stand was styled like a piece of 80s New York street. The monochromatic exterior contrasted with a warm wood interior. Activations included professional sneaker cleaning, a GIF booth in an old Mustang, and a makeup station, and more.
Bread & Butter was a Berlin-based fashion fair organized by Zalando at Arena Berlin. Reebok had stands at two editions of this event, and I was responsible for all the event branding materials. These editions took place in 2016 and 2017.
2017: The Reebok stand was designed as an open fitness studio with the brand's logo prominently displayed. It included mirrors, graffiti, fitness cabins, and urban elements. Activations featured Teledisco, tattooing, a GIF machine with a boxing ring, and hair and makeup stations., and more.
2016: The Reebok Classic stand was styled like a piece of 80s New York street. The monochromatic exterior contrasted with a warm wood interior. Activations included professional sneaker cleaning, a GIF booth in an old Mustang, and a makeup station, and more.
Agency
Heimat active
Client
Reebok, Reebok Classic
Responsibilities
Event Branding
Visual Concept
Stand Design
Activation Planning
Marketing Collateral
Graphic Design
Illustration
Animation
Trade Show Branding
Promotional Materials
Heimat active
Client
Reebok, Reebok Classic
Responsibilities
Event Branding
Visual Concept
Stand Design
Activation Planning
Marketing Collateral
Graphic Design
Illustration
Animation
Trade Show Branding
Promotional Materials
Other works︎︎︎