HelloBody, Brand Refresh.
HelloBody is a vegan skincare pioneer brand from Berlin that has been in the beauty market since 2015. Over time, the company has evolved and grown alongside its loyal clients. In 2023, the brand decided to refresh its image and vision. The new motto is 'Less is More Skin', which embodies the belief in simplifying skincare and focusing on what truly matters - the skin.
In this project, I was responsible for creative and art direction, design, and refreshing the visual identity. I oversaw the entire process, from defining the brand direction and visual concept to organizing and overseeing the photo shoot, as well as creating the final design assets. 2023
Photography by: Adam Koziol
HelloBody is a vegan skincare pioneer brand from Berlin that has been in the beauty market since 2015. Over time, the company has evolved and grown alongside its loyal clients. In 2023, the brand decided to refresh its image and vision. The new motto is 'Less is More Skin', which embodies the belief in simplifying skincare and focusing on what truly matters - the skin.
In this project, I was responsible for creative and art direction, design, and refreshing the visual identity. I oversaw the entire process, from defining the brand direction and visual concept to organizing and overseeing the photo shoot, as well as creating the final design assets. 2023
Photography by: Adam Koziol
Agency
Grenion Brands
Client
HelloBody
Responsibilities
Creative Direction
Art Direction
Visual Identity Refresh
Campaign
Visual Concept
Photo Shoot Organization & Oversight
Logo Design
Icon Design
Graphic Design
Print Design
Social Media Design
Grenion Brands
Client
HelloBody
Responsibilities
Creative Direction
Art Direction
Visual Identity Refresh
Campaign
Visual Concept
Photo Shoot Organization & Oversight
Logo Design
Icon Design
Graphic Design
Print Design
Social Media Design
The refreshed version of the logo consists solely of the wordmark, giving the brand a more mature appearance and signifying new brand values. The previous hand icon has been removed. Adjusted kerning makes the logo more compact and prominent. The brand refresh also includes refreshed color palette, as well as a new icon style related to products and skin.
PACKSHOTS & GIFS: The products are now photographed with studio lighting on a natural beige background and from a front perspective.
LIFESTYLE PHOTOGRAPHY: Lifestyle product photography incorporates natural colors, elements, and product ingredients as part of the scenery.
TEXTURES: Product textures shown in an appealing way.
MODELS PHOTOGRAPHY: The rebranded HelloBody image portrays a more mature and aware brand, while still being open and fun. The brand values include being natural, social, welcoming, and caring. The primary focus remains on the skin, embracing its perfect imperfections.
SOCIAL MEDIA: Instagram Story template.
OOH LAYOUTS
Other works︎︎︎